This past summer I attended
the Sears Holdings Corporation’s Home Design Blogger Summit in Chicago where I
had the opportunity to take a firsthand look at the creative new direction
Sears has taken. While there I saw how Sears has incorporated innovative new
techniques to deliver a high quality product to consumers at a low cost.
When I learned that Kmart
had followed suit I raced over to Kmartdesign.com to check out the situation.
The website immediately impressed me, especially the new videos for their
apparel and home divisions. Some of the videos feature interviews with a few of
the top designers (there are over 250 of them!) working for Kmart. One of my
favorite videos (watch the them all for yourself here) captured the manufacturing process that tracks
product form “factory to your floor.” I had no idea how much thought and time
went into designing the simplest products!
My own experience as both
a consumer and a social media marketing professional made me appreciate the
transparency Kmart infused into the creation of their product line. This unique
insight shows the effort that goes into creating every one of their products
ranging from carpets to dresses. In addition, seeing the videos really brings
the story to life. Like Sears, Kmart has radically transformed how they
approach their products, so expect the unexpected on your next shopping trip.
Thanks! It was great to meet you as well.
We've got some new videos up on KmartDesign.com now and you can take a look at our latest home makeover here: http://ow.ly/IAC1
Posted by: Kmartdesign | December 04, 2009 at 11:59 AM